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Meet The TeleChoice Management Team:

TeleChoice clients are in all parts of the world, and in all sorts of time zones and cultures. TeleChoice staff works with in-country partners and in-topic specialists to create a full-force team to attack any problem. TeleChoice's consultant and research efforts are coordinated by a few key personnel:

Danny Briere, Chief Executive Officer
Pat Hurley, Director of Research
Edward Ferris , Consultant
Peter Macaulay, Consultant

If you would like to obtain more information on our management team, please email

Danny Briere, Chief Executive Officer

Danny Briere

Danny Briere is one of the original modern-day telecom strategists, having advised carriers, vendors, regulators, startups, and governments for more than 20 years. A long-time contributing editor for Network World and columnist and contributor to other leading publications such as Telephony, Telecommunications Magazine, and others, Briere is recognized as one of the most creative and innovative telecom strategists in the industry today. He is respected for his insight into competitive strategies and tactics, industry paradigm shifts, end user requirements, and service and equipment capabilities. Danny's ability to identify noteworthy, new, industry trends, well before the industry as a whole recognizes them, has led to early exploitation of opportunities in wireless networking, home networking, DSL, PON, VoIP, VoD, IPTV, and network-hosted applications.

Since founding TeleChoice in 1985, Danny has been intricately involved in some of the largest telecommunications projects in the industry worldwide. As CEO, Danny focuses on strategic positioning issues for customers including mergers and acquisitions, business strategy development, and business development. He frequently appears as an expert guest for industry analysis and commentary at major business and industry events and regularly consults with the leading Wall Street financial brokerage houses, and leading venture capitalist firms. Danny serves on several advisory boards for equipment and carrier ventures. In addition, he is quoted regularly in publications such as USA Today, The New York Times, The Washington Post, The Boston Globe, The Wall Street Journal, and The Financial Times.

Danny serves on several advisory boards for equipment and carrier ventures, and is a contributing editor and columnist in the industry publication, Network World. In addition, he is quoted regularly in publications such as USA Today, The New York Times, The Washington Post, The Boston Globe, The Wall Street Journal, and The Financial Times. He is the co-author with Pat Hurley of Wireless Hacks and Mods for Dummies, HDTV for Dummies, Smart Homes for Dummies, Windows XP Media Center for Dummies, Wireless Home Networking for Dummies, Home Theater for Dummies, Smart Homes for Dummies, Internet Telephony for Dummies -- all by John Wiley & Sons -- as well as Long Distance Services: A Buyer's Guide (Artech House Materials Science Library), Virtual Networks - A Buyer's Guide (Artech/Horizon House) and A Buyer's Guide to Long Distance Services (Telecom Publishing Group). He is also the editor for The Guide to Frame Relay Networking: How to Evaluate, Implement, and Maintain a Frame Relay Network (Flatiron Publishing, Inc.).

In addition to his corporate Board duties, Danny also serves on several non-profit advisory boards. He is a member of the Center for Disease Control (CDC) Health Communications Advisory Board, which communicates health advisories and disease control programs to the public; a member of the Advisory Board of the Northstar Foundation, which provides assistance dog placement services for children witih autism; and a member of the judging staff for the Connecticut Invention Convention, held annually across the State of Connecticut to promote inventiveness and "thinking outside the box" strategies in children.

Danny earned his Master's in Business Administration from Duke University's Fuqua School of Business in 1985, and his Bachelor of Arts degree in telecommunications Policy at Duke University. He has a wife who is a brain researcher, and two sets of twins who keep him busy with debugging computer games and PS2s.


Pat Hurley, Director of Research

As a Director of Research at TeleChoice, Pat Hurley is one of the industryís foremost analysts in the field of broadband access technologies and broadband edge applications and services. Using his extensive knowledge of this market, Pat has been instrumental in TeleChoiceís consulting engagements with numerous broadband service providers and equipment vendors. He helps clients to hone their market strategies, understand the dynamics of the growing broadband market, and effectively market their products through such methods as seminar series, marketing communications plans, business cases, and product marketing guides.

Additionally, Pat is an expert in the growing field of wireless LANs and has helped many clients understand both the strategic and tactical considerations of including this nascent field as part of their ongoing product and service development plans. Pat initially joined TeleChoice in 1986 on a college summer internship program and returned to the telecommunications industry in 1993 after serving as a US Navy officer. As a freelance writer and analyst, he worked closely with TeleChoice on many projects before joining the company full time in September 1998.

Pat is co-author with Danny Briere on a range of titles for John WIley & Sons' popular ...For Dummies series, including. Wireless Home Networking for Dummies (in its second edition), Wireless Hacks and Mods for Dummies, Windows XP Media Center Edition 2004 PCs for Dummies, Home Theater for Dummies, HDTV for Dummies, Smart Homes for Dummies (now in its second edition), and two editions of Internet Telephony for Dummies. After leading TeleChoice’s initial examination of DSL, he served as the assistant editor of The TeleChoice Report on xDSL (now incorporated in the Telecommunications Reports’ Last-Mile Telecom Report) during the publication’s launch and later became the editor-in-chief. Pat has also served as a content manager for TeleChoice’s DSL related website,, when TeleChoice published that site.

Pat is an accomplished speaker, active in industry events and has made presentations on the broadband access market and the home networking field at numerous conferences, including Broadband Year, SuperComm, NetWorld + Interop, Parks Associateís Fall Focus, IIRís Home Networking Summit, SuperNet, CompTelís (Competitive Telecommunications Association) Business Conference, as well as the Telecommunications Reportsí Next-Generation Telephony Conference. Pat has also been a frequent contributor to several trade publications including Telecommunications Reportsí Last-Mile Telecom Report. He is a columnist for Network World, and writes for their service provider-specific portal. He is frequently quoted in the trade and general business press, along with frequent radio and television appearances including such venues as NPR and Tech TV.

A graduate of Duke University, Pat earned his Bachelorís degree in Public Policy Studies with a concentration in Telecommunications Policy. He lives in San Diego, California with his wife and beagle Opie.


Edward Ferris, Consultant

Edward Ferris is a consultant with TeleChoice, Inc., specializing in wired and wireless networking with focus on security technologies, VoIP, vPBX, Hybrid PBX, and QoS related to packet labeling and switching. Ed frequently consults with companies looking to tighten information security and expand network operations. He has written many training and technology manuals for corporate use and has created custom training materials and seminars for numerous applications and business processes.

Ed brings over two decades of Information Systems design and management to TeleChoice, with extensive experience as an IS director, network manager, trainer, and consultant. Ed evaluates the application of new technologies for a diverse range of customer implementations, using TeleChoice as a testbed for innovative and robust solutions to support the company's distributed and mobile work force, as well as supporting TeleChoice's client base through the company's Web sites and other electronic media and communications.

Ed recently co-wrote a new book, Wireless Networking for Dummies 2nd Edition (John Wiley and Sons) and supports many other writing projects at TeleChoice.

Prior to joining TeleChoice in 1999, Ed was Director of Information Systems at Professional Development Group, a technical training firm, where he successfully created and managed an IT department and developed products for large corporations to support the rapid roll out of new technologies.

Previous to his tenure at Professional Development Group Ed consulted to multiple fortune 1000 organizations and acted at the point person managing project roll outs world wide for many clients. Ed has helped develop group communications systems and knowledge sharing environments in support of highly mobile, global companies. He has extensive experience working outside of the US and in both developed and underdeveloped areas.


Peter Macaulay, Consultant

Peter Macaulay is a consultant with 18 years experience in designing, implementing and supporting converged data, voice and video networks. Peter focuses on TeleChoice's hardcore technical evaluations, trials and strategies.

Peter is a member of the Open Mobile Alliance (OMA) and has worked on providing mobile data services with wide coverage using proper base station location and antenna design using GSM/SMS/Edge/GPRS technology. Recent work with a mobile data startup has focused on the OMA Presence and Availability Working Group (PAWG) standards on providing wide coverage of Short Message Service (SMS) using TDMA (Time Division Multiple Access), CDMA (Code Division Multiple Access), CDMA2000 1x (3G1X, 1xRTT), EDVO, and GSM (Global System for Mobile Communications) with GPRS (General Packet Radio Service).

Peter is a member of the DSL (Digital Subscriber Line) Forum and is active within the technical committee on Voice Over IP (VoIP) and Quality of Service (QoS) for combined data, voice and video networks using ADSL, ADSL2, ADSL2plus, ADSL4, VDSL and SHDSL access technologies. Recent work has focused on multi-service platforms to implement Full Service Access Networks (FSAN) using Broadband Passive Optical Networks (BPON) to create Fiber to the Premises (FTTP), Fiber to the Home (FTTH) networks. He is a member of BICSI with a focus on high speed wiring with fiber and copper. Peter participates in the IEEE 802.3 study groups for powered Ethernet (IEEE 802.3af) and high speed Ethernet. He is an active member of the IETF (Internet Engineering Task Force) with working group participation with Session Initiation Protocol (SIP), secure SIP and SIP for Instant Messaging and Presence Leveraging Extensions (SIMPLE) to implement next generation hosted voice services using VoIP phone sets, voice gateways, Analog Terminal Adaptors (ATA) and Integrated Access Devices (IAD). SIMPLE work is focused on the extensions of Presence Information Data Format (PDIF) and XML Configuration Access Protocol (XCAP) for buddy list data structures.

Peter is a member of BiCSi with a focus on Layer 1 CAT5, CAT6 and CAT7 wiring standards and installation practices. Peter contributed to the DSL Forum TR-059 "DSL Evolution - Architecture Requirements for the Support of QoS-Enabled IP Services" and co-authored a report on the market impact of QoS for DSL local access. Peter Macaulay provides standards review, standards update services on recent changes, compliance/conformity product review and expert witness testimony.




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