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  Business Strategy
  Market Strategy
  Marketing Implementation and Acceleration Programs
  Advisory Services
  MADCAP

Market Strategy: TeleChoice focuses on helping you become successful in the market based on your business and financial goals. Our market strategy work encompasses sequencing the target markets, developing differentiation and positioning, crafting messages, determining a pricing strategy, creating a development roadmap, developing distribution channel strategies, and identifying potential partnerships. The strategies are developed based on a SWOT (Strengths Weaknesses Opportunities and Threats) or gap analysis that maps your strengths and weaknesses with the market situation, customer needs, and the competitive environment to identify the best opportunities.

  Market Strategy
  Market Entry Strategy
  New Market/Product Identification and Segment Mapping
  Target Market Analysis and Profiling
  Market Positioning and Competitive Differentiation
  Messaging
  Product/Portfolio Assessment and Planning
  New Category Development
  Go-to-Market Strategy

For more Information call Pat Hurley at phurley@TeleChoice.com or call Pat at 858.831.0396.

   

Market Strategy

Some questions a market strategy engagement answers include: What are the target market segments and which ones do you target first? What are the value propositions to the target market? What is your unique and defensible market position? In what category can you become the industry's best and what are the keys to success to achieve this goal? How do you position against your competititors? What messages resonate best with the target market? What product packages and pricing structures best meet the customers' needs and align with your goals? What sales channels are necessary to penetrate these segments? What is the product roadmap? What partnerships may be required to strengthen your position? For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Market Entry Strategy

A market entry strategy engagement builds upon the typical components of a market strategy effort to address the unique challenges of entering a new market. When entering a new market, you must overcome acceptance and adoption barriers that an existing vendor in the space does not face. Positioning, messaging, and differentiation strategies are critical in unseating incumbent vendors and taking share as the new entrant into the market. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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New Market/Product Identification and Segment Mapping

This service primarily focuses on new market entry and new market need identification. We help you identify the markets in which you can best succeed based on your competencies, strengths, and weaknesses that are not currently targeted today. We help you select the criteria and prioritize the ideas and opportunities based on limited resources. We help you sequence the markets, segment the customer base, develop new service ideas, or package existing services to address untapped niche opportunities. Additionally, we look at your product set to identify untapped solutions required in today's marketplace that you can resolve. This may be with products in the forms they exist today or result in evolutionary recommendations for the product portfolio. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Target Market Analysis and Profiling

This service profiles and analyzes different target market segments to help you determine the best target markets, develop the most appropriate messages and positioning, help with the prospecting and sales process, provide input into the product development process, and other goals for the analysis. The analysis is based on the target market profiles. The target market profiles may include different types of information depending on the goals for the analysis. Some information the profiles might depict are customer challenges, current networking environment, buying behaviors, buying preferences, and future directions and growth plans. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Market Positioning and Competitive Differentiation

Where do you fit in the market? What position do you hold? Is it unique? Can you defend that position over time? Do you know where you can be the industry's best? Do you provide any order-of-magnitude improvements to your customers, and how important is this to their buying criteria? Who are your competitors today and tomorrow, and how do you differentiate your business and offerings in a meaningful way based on your unique competencies and strengths?

Answers to these questions form the foundation for many critical business, market, technology, and channel decisions. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Messaging

We help you figure out what is most important, most compelling, and most differentiated about your business or your offerings. We then determine the most compelling and succinct way to help potential customers recognize this value.

Using proven techniques such as Defensibility Testing, TeleMapping, Message Pyramids, and Message Accelerators, we help you hone a compelling message for the company and/or for individual offerings. Then we help modify the messaging according to the audience being addressed - from investors to executive decision-makers, engineers, marketing and planning, and others. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Product/Portfolio Assessment and Planning

Many companies slowly build a portfolio of offerings, continually enhancing those offerings until one day they find that the portfolio overlaps, competes, and has elements that do not make sufficient revenue to justify their continuation. The result is often less-than-optimized revenue and profits. The messaging to channels and customers may be confusing. Opportunities for bundling and cross-selling may be untapped. TeleChoice analyzes and provides an assessment of an individual offering or a portfolio of offerings and provides recommendations to increase the top line and enhance the bottom line. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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New Category Development

If you introduce a new innovation to market, one of the first questions you must ask is whether your innovation is a better mouse trap or a new category. The sales and marketing strategies differ significantly depending upon the answer. If category making is the right answer for you, we can help with the critical steps required to successfully establish the new category in the minds of buyers, communicate the value of changing their buying behaviors to consider your new category rather than the established solution types, and rally the collective evangelistic power of others that can participate in the category to drive rapid success in displacing legacy solutions.

We have proven processes to help determine whether an innovation represents a new category. We can provide recommendations on the appropriate marketing, communications, channel, sales, and partnership strategies that result. We can also provide implementation support, where desired. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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Go-to-Market Strategy

TeleChoice helps with go-to-market strategies, which include the most critical functions required to successfully launch a product internally and externally. The strategy may include recommendations for marketing communications plans, media/analyst briefings, training and educational programs, customer promotions, sales incentives, and internal launch programs to create excitement. Your market strategy and product definitions provide the foundation for the go-to-market strategy. Whatever you choose, our role is to help your market launch be successful and ensure a positive experience for your early customers. This project can also be conducted as a check point for work already done within customer organizations. Much like a go-to-market checklist, we can review your existing proposed strategy for market readiness and offer recommendations for enhancements where necessary. For more information email Pat at phurley@TeleChoice.com or call at 858.831.0396.

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